You can accept payments from your customers in multiple ways on your store. This article explains each option, how it works, and when to use it.
1. Online Payments via OouletPay
OouletPay is the built-in online payment solution that lets your customers pay instantly using:
UPI
Credit/Debit Cards
Net Banking
Wallets
Key Benefits
Instant online payments
Multiple payment options in a single integration
Secure and convenient checkout experience
How It Works (Overview)
Customer selects Online Payment (OouletPay) at checkout.
They choose their preferred method (UPI, card, net banking, or wallet).
Payment is processed securely via OouletPay.
Order status is updated automatically once payment is successful.
Use this option if you want a quick, hassle-free way to start accepting online payments without managing your own payment gateway.
2. Set Up Your Own Payment Gateway
If you prefer, you can integrate your own third-party payment gateway instead of (or in addition to) OouletPay.
When to Use Your Own Gateway
You already have an agreement with a payment provider.
You need specific features (e.g., international payments, special settlement terms).
You want more control over transaction fees and policies.
General Steps (High-Level)
Choose a payment gateway (e.g., Razorpay, Stripe, PayU, etc.).
Create/Use your merchant account with that provider.
Obtain API keys/credentials from the provider’s dashboard.
Configure the gateway in your store’s payment settings using those credentials.
Test the integration with test payments before going live.
Note: Exact steps depend on the gateway you choose. Always follow the provider’s documentation for setup and compliance.
3. Manual Payments (Bank Transfer or UPI)
Manual payments allow customers to pay you outside the platform, typically via:
Bank transfer (NEFT/RTGS/IMPS)
UPI transfer (to your UPI ID or QR code)
How It Works
At checkout, the customer selects Manual Payment (Bank/UPI).
You display your payment details, such as:
Bank account number, IFSC, account name
UPI ID or QR code
The customer completes the payment from their bank app or UPI app.
You verify the payment manually (via your bank statement or UPI app).
You update the order status to Paid (or equivalent) once confirmed.
Best Practices
Clearly show payment instructions and details at checkout and in order confirmation.
Ask customers to mention Order ID in the payment reference.
Verify payments carefully before shipping orders.
Use this option if you want to avoid payment gateway fees or if your customers prefer direct bank/UPI transfers.
4. Cash on Delivery (COD)
Cash on Delivery lets customers pay in cash (or sometimes card) when the order is delivered.
How It Works
Customer selects COD at checkout.
Order is placed without upfront payment.
Delivery partner collects payment from the customer at the time of delivery.
You receive the amount from the delivery partner as per their settlement cycle.
Considerations
Higher risk of returns or refusals at delivery.
May involve additional COD charges from your courier partner.
Often preferred by customers who don’t want to pay online.
Tips for Using COD
Enable COD only for selected locations or order values.
Consider adding a small COD fee (Partial Payment) to cover risk and handling.
Clearly communicate COD availability and any extra charges.
Choosing the Right Combination
You can enable one or multiple payment methods based on your business needs:
Fastest setup & widest coverage: OouletPay
More control & custom terms: Your own payment gateway
Low-fee, offline-friendly: Manual Bank/UPI payments
Trust-building for new customers: COD
Offering a mix (e.g., OouletPay + Manual Payment + COD) often gives customers flexibility and can improve conversion rates.
Ooulet's Tip:
Offer a first-time buyer discount or welcome offer to incentivize new customers to make their first purchase. Providing a special incentive can encourage hesitant shoppers to take the plunge and try out your products or services. Make the offer enticing and prominently display it on your website to attract attention.
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